{"id":1146,"date":"2021-11-02T17:53:48","date_gmt":"2021-11-02T21:53:48","guid":{"rendered":"https:\/\/mriomega.com\/?p=1146"},"modified":"2025-09-05T01:43:06","modified_gmt":"2025-09-05T05:43:06","slug":"marketing-manager-196766-mba-market-development-b2b-automotive-hvy-equip","status":"publish","type":"post","link":"https:\/\/mriomega.com\/index.php\/finance\/marketing-manager-196766-mba-market-development-b2b-automotive-hvy-equip\/","title":{"rendered":"Marketing Manager (196766) MBA \/ Market Development \/ B2B \/ Automotive \/ Hvy Equip"},"content":{"rendered":"\n

Market Development Manager with an MBA from Case Western Reserve University with an emphasis on B2B Marketing.<\/strong> He has supported marketing and market development efforts for companies like Lubrizol and Eastman Chemical.<\/strong> He has a contagious enthusiasm that comes out quickly in conversation. He has successfully performed all facets of marketing and sales support <\/strong>including having promoted engineered products, identifying new opportunities in mature markets, and improving profits by managing pricing\/discounts across international markets, He brings a strong sales\/ market development skillset to the table and he is process-driven to not leave anything out.<\/strong><\/p>\n\n\n\n

\u2022 Responsible for leading marketing efforts to develop and introduce a novel film product to the automotive aftermarket using the Stage-Gate process<\/strong>
o Performed heavy market research
o Developed a plan to talk with customers to understand the potential for the products.
o Clarified product attributes and developed strategies.<\/p>\n\n\n\n

\u2022 Performed channel marketing for dealers on film and coating products.<\/strong>
o Developed sales tools\/collaterals for dealers.
o Worked with the dealers to create sales scripts and identify the best sales targets for these products in their markets.<\/p>\n\n\n\n

\u2022 I was in charge of North America pricing on the polymer business.
o Simplified the system for internal communications
o Streamlined and improved the pricing process for all markets.
o Increased the profits by 2%<\/strong>
\u2022 Support global market managers with market assessment, strategic planning, and pricing
\u2022 Led project creating a new web application for Driveline Additives customers<\/strong>
\u2022 Created marketing materials for a new product introduction<\/p>\n\n\n\n

\u2022 B2B
\u2022 Selling Engineered Products \u2013 Automotive Market
\u2022 Selling to Mining Equipment Manufacturers
\u2022 Coordinating With Company Engineering Teams on Potential Products
\u2022 Product Positioning
\u2022 Identifying \/ Targeting Market Opportunities
\u2022 Using CRM –
\u2022 Resolving Customer Issues \/ Problems
\u2022 Profitability Analysis
\u2022 Provide Competitive Intelligence
\u2022 Materials \/ Labor Price Positioning
\u2022 Targeting Industry Segments
\u2022 Ability to Assess the Financial Impact of Deals
\u2022 Developing Sales Presentations
\u2022 Training Sales Teams
\u2022 Managing Distribution Channels and Conflict
\u2022 Managing Pricing \/ Discounts
\u2022 New Market Development
\u2022 New Product Introduction
\u2022 Product Development
\u2022 Competitive Analysis
\u2022 Stage Gate Process
\u2022 Pricing Management
\u2022 Market Assessments<\/p>\n\n\n\n

EDUCATION <\/strong><\/p>\n\n\n\n

Master of Business Administration, WEATHERHEAD SCHOOL OF MANAGEMENT <\/strong>\/ Case Western Reserve University \/ Cleveland, OH
Emphasis in B2B Marketing and Strategy<\/p>\n\n\n\n

Bachelor of Business Administration<\/strong>\/ FRANK G. ZARB SCHOOL OF BUSINESS \/ Hofstra University \/ Hempstead, NY \/ Double major in Management and Marketing<\/p>\n\n\n\n



<\/p>\n","protected":false},"excerpt":{"rendered":"

Market Development Manager with an MBA from Case Western Reserve University with an emphasis on B2B Marketing. He has supported marketing and market development efforts for companies like Lubrizol and Eastman Chemical. He has a contagious enthusiasm that comes out quickly in conversation. He has successfully performed all facets of marketing and sales support including…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,313],"tags":[34,82,129,160,175,338,435,477,479],"class_list":["post-1146","post","type-post","status-publish","format-standard","hentry","category-finance","category-sales-marketing-product-management","tag-automotive","tag-mba","tag-polymers","tag-heavy-equipment","tag-chemicals","tag-marketing","tag-distribution","tag-b2b","tag-new-markets"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/posts\/1146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":2,"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/posts\/1146\/revisions"}],"predecessor-version":[{"id":1148,"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/posts\/1146\/revisions\/1148"}],"wp:attachment":[{"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/categories?post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mriomega.com\/index.php\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}